Applied Therapeutics needed an unbranded website creating awareness for a rare disease called Galactosemia. They were looking for an editorial look with lots of interaction and movement on the site. They specifically did not want anything that looked like a “pharma” website.

Using black and white imagery and lots of white space, we were able to create that editorial feel. We used yellow to indicate the patient with Galactosemia.

For the HCP pages, we used blue to highlight the HCP, a clear indicator that you are now on the HCP pages.

The client couldn’t say enough about how engaging and visually appealing the site looked and went beyond their expectations.