Resume

Elephant Loft | Creative Director Consultant

• UX and Design Director for all digital products from strategy to production
• Designing experiences and features based on user research and testing
• Create mood boards, infographics, branded visual UI design & design systems
• Streamlining teams, managing timelines and budgets
• Review analytics of sites to determine optimizations
• Build and manage sites on WordPress, Squarespace and Wix

• Categories include healthcare, e-commerce, textile, renovation, food and beverage

H4B Chelsea | VP, Associate Creative Director

• Supervised, trained and mentored a team of up to 6 art directors. Led art direction for products, websites, ipad detailers, mobile apps, emails, banners and conference booth experiences
• Lead product designer for Alcon lens try-on tool and Mucinex HCP sites focusing on user-centered design and UI design principles
• Developed user flows, design systems and prototypes
• Led the formation of an agency digital best practices microsite as a resource for all departments
• Selected to be part of the team to rollout of Adobe XD and was an Adobe XD ambassador aiding in the optimization of the program with Adobe
• Present creative concepts and sell direction to internal agency creative management and external clients
• Led and managed creative team for both digital and print on multiple brands
• Collaborate with all team members in thinking strategically about marketing plans, across all channels, for assigned brands or new business opportunities
• Work closely with planning, UX, content, technology and account teams to execute projects
• Aided in formation of agency digital, CX process and rollout of Adobe XD
• Specialize in launching new brands
• Lead art on activation pitches which involved brainstorming for tactical ideas as well as leading the art team on execution of boards
• Helped interview, train and orient new team members to the agency
• Involved in brand planning brainstorming to determine projects to be worked on for the year

• Reviewed timelines with the PMs to ensure all steps in the process was accounted for

A+E | Creative Director

• Staffed and assigned projects, provided creative direction, produced timelines and schedules while delivering a cost effective prodect without sacrificing quality for all marketing and promotional communications at AETN
• Managed and lead and directed a team of up to 10 designers
• Interpreted client needs and properly targeted consumers, internal audiences, trade and marketing partners
• Account management, maintained client, vendor, partner and agency relations
  

Syracuse University
Bachelor of Fine Arts

Santa Monica College
Continuing Ed

• Website design
• HTML